Writers and Authors

People in this career often have these skills:

• Reading Comprehension - Understanding written sentences and paragraphs in work-related documents.
• Writing - Communicating effectively in writing as appropriate for the needs of the audience.
• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Speaking - Talking to others to convey information effectively.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

People in this career often know a lot about:

• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

People in this career often have talent in:

• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Near Vision - The ability to see details at close range (within a few feet of the observer).
• Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

• Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
• Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
• Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
• Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).

People in this career often do these activities:

• Confer with clients to determine needs.
• Present work to clients for approval.
• Write advertising or promotional material.
• Develop promotional strategies or plans.
• Conduct market research.
• Monitor current trends.

• Market Research Analysts and Marketing Specialists

• Producers and Directors

• Broadcast Announcers and Radio Disc Jockeys

• News Analysts, Reporters, and Journalists

• Public Relations Specialists

• Editors

• Poets, Lyricists and Creative Writers

• Advertising Sales Agents

• Insurance Sales Agents