Marketing Managers

What do they do?

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Also known as:

Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Marketing Vice President, Product Manager, Product Marketing Manager, Sales and Marketing Vice President

Typical Wages

Annual wages for Marketing Managers in United States

★ For the data available, wages are capped at $208,000

Projected Growth Rate

Employment of Marketing Managers is projected to grow 13 percent from 2016 to 2026, faster than average compared to all occupations.

Projected Employment

No Data Available

Projected Employment Rankings For Virginia:

  • 13%

    Percent Change

    Ranks #25 in job growth rate
  • 410

    Annual Projected Job Openings

    Ranks #19 in net job growth

Select Type of Degree:

Typical College Majors

Majors that prepare Marketing Managers:

Indicates your preferred majors

★ Number of granted degrees for degree type, All, is listed after the major.

Education Level

  • Doctorate or Professional Degree (1.5%)
  • Master's degree (17.2%)
  • Bachelor's degree (50.2%)
  • Associate's degree (6.5%)
  • Some college, no degree (16.3%)
  • High school diploma equivalent (7.5%)
  • Less than high school diploma (0.8%)

Percent of workers in this field

Colleges that Prepare

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Skills

People in this career often have these skills:

  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking - Talking to others to convey information effectively.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Knowledge

People in this career often know a lot about:

  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Abilities

People in this career often have talent in:

  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
  • Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

Activities: what you might do in a day

People in this career often do these activities:

  • Evaluate program effectiveness.
  • Develop marketing plans or strategies.
  • Direct sales, marketing, or customer service activities.
  • Analyze data to inform operational decisions or activities.
  • Estimate cost or material requirements.
  • Determine pricing or monetary policies.

This page includes data from:

O*NET OnLine Career data: O*NET 24.0 Database by the U.S. Department of Labor, Employment and Training Administration (“USDOL/ETA”). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA

Occupation statistics: USDOL U.S. Bureau of Labor Statistics Occupational Employment Statistics

careeronestop logo Videos: CareerOneStop, USDOL/ETA and the Minnesota Department of Employment & Economic Development

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