Marketing Research programs prepare individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
Students who are interested in Marketing Research can study up to a Masters degree. Right now, 201 students earn a some level of degree in Marketing Research around the United States each year. More students earn a degree in Marketing Research in Michigan compared to any other state. The average starting salary for a graduate with a bachelor's degree in Marketing Research is $40,600.
Thinking about majoring in Marketing Research? Take a look at Michigan State University or the University of Georgia! These schools are some of the best campuses to study Marketing Research. Currently, Michigan State University has 67 graduates earning their Masters degree in Marketing Research, while the University of Georgia has 26 students receiving a Masters degree in Marketing Research. Learn more about college options in the table below.
The highest paying job for Marketing Research majors is Marketing Managers. But, another thing to consider is how much demand there is for certain positions. A career that is in high need that a degree in Marketing Research can prepare you for is Market Research Analysts and Marketing Specialists.