Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Category Manager, Commercial Lines Manager, Market Development Executive, Marketing Communications Manager, Marketing Coordinator, Marketing Director, Marketing Manager, Marketing Operations Director, Product Manager, Product Marketing Manager, Sales and Marketing Director, Sales and Marketing Vice President
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Career data: O*NET 25.1 Database by the U.S. Department of Labor, Employment and Training Administration (“USDOL/ETA”). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA
Occupation statistics: USDOL U.S. Bureau of Labor Statistics Occupational Employment Statistics
Videos: CareerOneStop, USDOL/ETA and the Minnesota Department of Employment & Economic Development