What do they do?

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Also known as:

Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Category Manager, Commercial Lines Manager, Market Development Executive, Marketing Communications Manager, Marketing Coordinator, Marketing Director, Marketing Manager, Marketing Operations Director, Product Manager, Product Marketing Manager, Sales and Marketing Director, Sales and Marketing Vice President (Sales and Marketing VP)

Projected Growth Rate

Employment of Marketing Managers is projected to grow 11 percent from 2020 to 2030, faster than average compared to all occupations.

Projected Employment in VA

No Data Available
  • 11.7%

    Change

    Ranks #32 in job growth rate
    560

    Job Openings

    Ranks #24 in net job growth

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Education Level

Percent of workers in this field with these degrees:

  • Doctorate or Professional Degree  (2%)
  • Master's degree  (24%)
  • Bachelor's degree  (57%)
  • Associate's degree  (5%)
  • Some college, no degree  (8%)
  • High school diploma equivalent  (4%)
  • Less than high school diploma  (1%)

Typical College Majors

Most Popular Majors that prepare Marketing Managers

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People in this career often have these skills:

  • Reading Comprehension - Understanding written sentences and paragraphs in work-related documents.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking - Talking to others to convey information effectively.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Persuasion - Persuading others to change their minds or behavior.
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Negotiation - Bringing others together and trying to reconcile differences.
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Coordination - Adjusting actions in relation to others' actions.
  • Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
  • Time Management - Managing one's own time and the time of others.
  • Operations Analysis - Analyzing needs and product requirements to create a design.
  • Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.

People in this career often know a lot about:

  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  • Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

People in this career often have talent in:

  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
  • Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
  • Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
  • Speech Recognition - The ability to identify and understand the speech of another person.
  • Near Vision - The ability to see details at close range (within a few feet of the observer).

People in this career often do these activities:

  • Evaluate program effectiveness.
  • Develop marketing plans or strategies.
  • Direct sales, marketing, or customer service activities.
  • Analyze data to inform operational decisions or activities.
  • Estimate cost or material requirements.
  • Determine pricing or monetary policies.
  • Compile operational data.
  • Supervise employees.
  • Confer with organizational members to accomplish work activities.
  • Monitor external affairs or events affecting business operations.
  • Analyze market research data.
  • Analyze forecasting data to improve business decisions.
  • Negotiate contracts for transportation, distribution, or logistics services.
  • Coordinate special events or programs.
  • Conduct opinion surveys or needs assessments.
  • Develop sustainable organizational policies or practices.
  • Recommend organizational process or policy changes.
  • Advise others on business or operational matters.
  • Develop marketing plans or strategies for environmental initiatives.

This page includes data from:

O*NET OnLine Career data: O*NET 28.1 Database by the U.S. Department of Labor, Employment and Training Administration (“USDOL/ETA”). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA

U.S. Bureau of Labor Statistics Logo Occupation statistics: USDOL U.S. Bureau of Labor Statistics Occupational Employment Statistics

careeronestop logo Videos: CareerOneStop, USDOL/ETA and the Minnesota Department of Employment & Economic Development

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