A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Of the 2,241 Marketing/Marketing Management, General degrees granted each year at the Masters degree level, women make up 67% percent and men make up 33% percent of the field of study. Did you know that Florida has more students being awarded a degree in Marketing/Marketing Management, General than any other state? In fact, Florida granted 378 degrees last year! The average starting salary for a graduate with a bachelor's degree in Marketing/Marketing Management, General is $40,600.
Vanderbilt University, Santa Clara University and Johns Hopkins University are three schools popular for Marketing/Marketing Management, General programs. In fact, there are 61 students at Vanderbilt University pursuing a Masters degree in Marketing/Marketing Management, General. Take a look at the college options in the table below.
Some of the highest paying careers for Marketing/Marketing Management, General majors include Marketing Managers, Sales Managers and Advertising and Promotions Managers. But, another thing to consider is how much demand there is for certain positions. Jobs that are in high need that a degree in Marketing/Marketing Management, General can prepare you for are Market Research Analysts and Marketing Specialists, Marketing Managers and Sales Managers.