Advertising and Promotions Managers

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What do they do?

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Also known as:

Account Executive, Account Manager, Advertising Director (Ad Director), Advertising Manager (Ad Manager), Advertising Sales Manager, Classified Advertising Manager, Communications Director, Communications Manager, Creative Services Director, Marketing and Promotions Manager, Marketing Director, Marketing Manager, Promotions Director, Promotions Manager

Typical Wages

Annual wages for Advertising and Promotions Managers in United States

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Projected Growth Rate

Employment of Advertising and Promotions Managers is projected to grow 2 percent from 2018 to 2028, more slowly than average compared to all occupations.

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Projected Employment

No Data Available

Projected Employment Rankings For All United States:

  • 2.9%

    Percent Change

    Select a state to see its job growth rate ranking
  • 2,700

    Annual Projected Job Openings

    Select a state to see its net job growth ranking

Education Level

  • Doctorate or Professional Degree (2.2%)
  • Master's degree (13.9%)
  • Bachelor's degree (60.8%)
  • Associate's degree (4.9%)
  • Some college, no degree (11.1%)
  • High school diploma equivalent (6.6%)
  • Less than high school diploma (0.4%)

Percent of workers in this field

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Skills

People in this career often have these skills:

  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking - Talking to others to convey information effectively.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
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Knowledge

People in this career often know a lot about:

  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
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Abilities

People in this career often have talent in:

  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
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Activities: what you might do in a day

People in this career often do these activities:

  • Develop promotional materials.
  • Examine marketing materials to ensure compliance with policies or regulations.
  • Prepare operational budgets.
  • Confer with organizational members to accomplish work activities.
  • Evaluate employee performance.
  • Supervise employees.
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This page includes data from:

O*NET OnLine Career data: O*NET 24.3 Database by the U.S. Department of Labor, Employment and Training Administration (“USDOL/ETA”). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA

Occupation statistics: USDOL U.S. Bureau of Labor Statistics Occupational Employment Statistics

careeronestop logo Videos: CareerOneStop, USDOL/ETA and the Minnesota Department of Employment & Economic Development

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