Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Product Manager, Product Marketing Manager, Sales and Marketing Vice President
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★ Number of granted degrees for degree type, Bachelors degree, is listed after the major.
Percent of workers in this field★ You’re seeing education information for Marketing managers(1) because we don’t have information for Marketing Managers. Please note the information may not be the same for both occupations.
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Career data: O*NET 24.3 Database by the U.S. Department of Labor, Employment and Training Administration (“USDOL/ETA”). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA
Occupation statistics: USDOL U.S. Bureau of Labor Statistics Occupational Employment Statistics
Videos: CareerOneStop, USDOL/ETA and the Minnesota Department of Employment & Economic Development