Marketing Research
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#1
Lawrence Technological University
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Nichols College
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Westfield State University
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Indiana Wesleyan University-National & Global
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About Marketing Research
Marketing Research programs prepare individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
Students who are interested in Marketing Research can study up to a Masters degree. Right now, 262 students earn a some level of degree in Marketing Research around the United States each year. More students earn a degree in Marketing Research in Michigan compared to any other state. The average starting salary for a graduate with a bachelor's degree in Marketing Research is $40,600.
Popularity of Marketing Research Degrees in the U.S.
This heat map represents the states that have the highest percent of Marketing Research degrees compared to all other degrees awarded in that state.
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Careers
The highest paying job for Marketing Research majors is Business Teachers, Postsecondary. But, another thing to consider is how much demand there is for certain positions. A career that is in high need that a degree in Marketing Research can prepare you for is Market Research Analysts and Marketing Specialists.
Top Paying Careers
These are the highest paying careers for Marketing Research majors.
Most In-Demand Careers
These are the careers in highest demand for Marketing Research majors.
Student Demographics
Total Students
16
Female Students
4 (25%)
Male Students
12 (75%)
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