Consumer Merchandising/Retailing Management

A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research, consumer behavior, product sourcing and distribution, profitability, customer feedback and evaluation methods, promotion and retailing campaign development, and applications to specific domestic and international consumer markets.

Of the 91 Consumer Merchandising/Retailing Management degrees granted each year at the Bachelors degree level, men make up 8% percent and women make up 92% percent of the area of study. Did you know that Indiana has more students being awarded a degree in Consumer Merchandising/Retailing Management than any other state? In fact, Indiana granted 30 degrees last year! The average annual income for a graduate with a bachelor's degree in Consumer Merchandising/Retailing Management is $35,825.