A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research, consumer behavior, product sourcing and distribution, profitability, customer feedback and evaluation methods, promotion and retailing campaign development, and applications to specific domestic and international consumer markets.
Of the 131 Consumer Merchandising/Retailing Management degrees granted each year at the Bachelors degree level, men make up 16% percent and women make up 84% percent of the area of study. Did you know that Oregon has more students being awarded a degree in Consumer Merchandising/Retailing Management than any other state? In fact, Oregon granted 50 degrees last year! The average annual income for a graduate with a bachelor's degree in Consumer Merchandising/Retailing Management is $35,825.
Savannah College of Art and Design, Oregon State University and Syracuse University are three schools well-known for Consumer Merchandising/Retailing Management programs. In fact, around 6 Savannah College of Art and Design students are pursuing a Bachelors degree in Consumer Merchandising/Retailing Management. Take a look at the college options in the table below.
The highest paying job for Consumer Merchandising/Retailing Management majors is Marketing Managers. But, something else to consider is how much demand there is for specific careers. A career that is in high need that a degree in Consumer Merchandising/Retailing Management can prepare you for is Market Research Analysts and Marketing Specialists.