Market Research Analysts and Marketing Specialists

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What do they do?

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Also known as:

Business Development Specialist, Client Service and Consulting Manager, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher, Marketing Research Coordinator

Typical Wages

Annual wages for Market Research Analysts and Marketing Specialists in United States

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Projected Growth Rate

Employment of Market Research Analysts and Marketing Specialists is projected to grow 5 percent from 2018 to 2028, about as fast as average compared to all occupations.

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Projected Employment

No Data Available

Projected Employment Rankings For Virginia:

  • 5.8%

    Percent Change

    Ranks #19 in job growth rate
  • 2,810

    Annual Projected Job Openings

    Ranks #12 in net job growth

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Typical College Majors

Majors that prepare Market Research Analysts and Marketing Specialists:

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★ Number of granted degrees for degree type, Masters degree, is listed after the major.

Education Level

  • Doctorate or Professional Degree (3%)
  • Master's degree (23.1%)
  • Bachelor's degree (54.3%)
  • Associate's degree (5.2%)
  • Some college, no degree (9.8%)
  • High school diploma equivalent (4%)
  • Less than high school diploma (0.6%)

Percent of workers in this field

Colleges that Prepare

Colleges with the most graduates that become Market Research Analysts and Marketing Specialists:

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Best colleges for Market Research Analysts and Marketing Specialists:

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Skills

People in this career often have these skills:

  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking - Talking to others to convey information effectively.
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
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Knowledge

People in this career often know a lot about:

  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
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Abilities

People in this career often have talent in:

  • Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
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Activities: what you might do in a day

People in this career often do these activities:

  • Prepare research reports.
  • Analyze consumer trends.
  • Conduct surveys in organizations.
  • Establish business management methods.
  • Measure effectiveness of business strategies or practices.
  • Gather organizational performance information.
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This page includes data from:

O*NET OnLine Career data: O*NET 24.3 Database by the U.S. Department of Labor, Employment and Training Administration (“USDOL/ETA”). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA

Occupation statistics: USDOL U.S. Bureau of Labor Statistics Occupational Employment Statistics

careeronestop logo Videos: CareerOneStop, USDOL/ETA and the Minnesota Department of Employment & Economic Development

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