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Market Research Analysts and Marketing Specialists

What do they do?

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Also known as:

Business Development Specialist, Communications Consultant, Communications Specialist, Content Strategist, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher, Marketing Consultant, Marketing Research Coordinator

Typical Wages

Projected Growth Rate

Employment of Market Research Analysts and Marketing Specialists is projected to grow 2 percent from 2024 to 2034, more slowly than average compared to all occupations.

Projected Employment in OH

No Data Available
  • 2.8%

    Change

    Ranks #54 in job growth rate
    2,370

    Job Openings

    Ranks #16 in net job growth

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Education Level

Percent of workers in this field with these degrees:

  • Bachelor's degree  (57%)
  • Master's degree  (22%)
  • Some college, no degree  (8%)
  • High school diploma equivalent  (5%)
  • Associate's degree  (4%)
  • Doctorate or Professional Degree  (3%)
  • Less than high school diploma  (1%)

Typical College Majors

Most Popular Majors that prepare Market Research Analysts and Marketing Specialists

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People in this career often have these skills:

  • Reading Comprehension - Understanding written sentences and paragraphs in work-related documents.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Speaking - Talking to others to convey information effectively.
  • Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

People in this career often know a lot about:

  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

People in this career often have talent in:

  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
  • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
  • Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Near Vision - The ability to see details at close range (within a few feet of the observer).
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
  • Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
  • Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
  • Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

People in this career often do these activities:

  • Prepare research reports.
  • Gather organizational performance information.
  • Analyze consumer trends.
  • Establish business management methods.
  • Analyze market conditions or trends.
  • Conduct surveys in organizations.
  • Monitor business indicators.
  • Analyze industry trends.
  • Discuss business strategies, practices, or policies with managers.
  • Supervise employees.
  • Measure effectiveness of business strategies or practices.
  • Develop business or market strategies.

This page includes data from:

O*NET OnLine Career data: O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (“USDOL/ETA”). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA

U.S. Bureau of Labor Statistics Logo Occupation statistics: USDOL U.S. Bureau of Labor Statistics Occupational Employment Statistics

careeronestop logo Videos: CareerOneStop , USDOL/ETA and the Minnesota Department of Employment & Economic Development

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