Top Marketing/Marketing Management, General Bachelors degree Programs - 2022

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Of the 40,308 Marketing/Marketing Management, General degrees granted each year at the Bachelors degree level, women make up 54% percent and men make up 46% percent of the field of study. Did you know that Texas has more students being awarded a degree in Marketing/Marketing Management, General than any other state? In fact, Texas granted 3,521 degrees last year! The average starting salary for a graduate with a bachelor's degree in Marketing/Marketing Management, General is $40,600.

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Total Students
40,308
Total Males
18,680
Total Females
21,628

Degree Type

  • Total Bachelors degree

    40,308

Race/Ethnicity

See where Marketing/Marketing Management, General is the most popular major in the U.S.
This heat map represents the states that have the highest percent of Marketing/Marketing Management, General degrees compared to all other degrees awarded in that state.
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Top Colleges for Marketing/Marketing Management, General

Bentley University, Miami University-Oxford and Tulane University of Louisiana are three schools popular for Marketing/Marketing Management, General programs. In fact, there are 146 students at Bentley University pursuing a Bachelors degree in Marketing/Marketing Management, General. Take a look at the college options in the table below.

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Careers for Marketing/Marketing Management, General Majors

Some of the highest paying careers for Marketing/Marketing Management, General majors include Marketing Managers, Advertising and Promotions Managers and Sales Managers. But, another thing to consider is how much demand there is for certain positions. Jobs that are in high need that a degree in Marketing/Marketing Management, General can prepare you for are Market Research Analysts and Marketing Specialists, Sales Managers and Marketing Managers.

Top Paying Careers for Marketing/Marketing Management, General

  1. Marketing Managers   (Median Wage: $142,170)
  2. Advertising and Promotions Managers   (Median Wage: $133,460)
  3. Sales Managers   (Median Wage: $132,290)
  4. Business Teachers, Postsecondary   (Median Wage: $88,010)
  5. Market Research Analysts and Marketing Specialists   (Median Wage: $65,810)
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