Top Marketing/Marketing Management, General Bachelors degree Programs - 2023

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Of the 40,363 Marketing/Marketing Management, General degrees granted each year at the Bachelors degree level, women make up 54% percent and men make up 46% percent of the field of study. Did you know that Texas has more students being awarded a degree in Marketing/Marketing Management, General than any other state? In fact, Texas granted 3,720 degrees last year! The average starting salary for a graduate with a bachelor's degree in Marketing/Marketing Management, General is $40,600.