A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Of the 40,363 Marketing/Marketing Management, General degrees granted each year at the Bachelors degree level, women make up 54% percent and men make up 46% percent of the field of study. Did you know that Texas has more students being awarded a degree in Marketing/Marketing Management, General than any other state? In fact, Texas granted 3,720 degrees last year! The average starting salary for a graduate with a bachelor's degree in Marketing/Marketing Management, General is $40,600.
Emerson College, Illinois Wesleyan University and Lasell University are three schools popular for Marketing/Marketing Management, General programs. In fact, there are 81 students at Emerson College pursuing a Bachelors degree in Marketing/Marketing Management, General. Take a look at the college options in the table below.
Some of the highest paying careers for Marketing/Marketing Management, General majors include Marketing Managers, Sales Managers and Advertising and Promotions Managers. But, another thing to consider is how much demand there is for certain positions. Jobs that are in high need that a degree in Marketing/Marketing Management, General can prepare you for are Market Research Analysts and Marketing Specialists, Sales Managers and Marketing Managers.