Demonstrators and Product Promoters

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What do they do?

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

Also known as:

Brand Ambassador, Demo Specialist, Demonstrator, Event Specialist, Field Merchandiser, Food Demonstrator, In Store Demonstrator, Merchandiser, Product Ambassador, Product Demonstrator

Typical Wages

Annual wages for Demonstrators and Product Promoters in United States

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Projected Growth Rate

Employment of Demonstrators and Product Promoters is projected to show little or no change from 2018 to 2028.

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Projected Employment

No Data Available

Projected Employment Rankings For Virginia:

  • 1.6%

    Percent Change

    Ranks #22 in job growth rate
  • 440

    Annual Projected Job Openings

    Ranks #8 in net job growth

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Typical College Majors

Majors that prepare Demonstrators and Product Promoters:

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★ Number of granted degrees for degree type, Award of less than 1 academic year, is listed after the major.

Education Level

  • Doctorate or Professional Degree (1.1%)
  • Master's degree (3.4%)
  • Bachelor's degree (20.3%)
  • Associate's degree (10%)
  • Some college, no degree (28%)
  • High school diploma equivalent (26.4%)
  • Less than high school diploma (11%)

Percent of workers in this field

★ You’re seeing education information for Demonstrators and product promoters(1) because we don’t have information for Demonstrators and Product Promoters. Please note the information may not be the same for both occupations.

Colleges that Prepare

Colleges with the most graduates that become Demonstrators and Product Promoters:

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Skills

People in this career often have these skills:

  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking - Talking to others to convey information effectively.
  • Persuasion - Persuading others to change their minds or behavior.
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Knowledge

People in this career often know a lot about:

  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
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Abilities

People in this career often have talent in:

  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Speech Recognition - The ability to identify and understand the speech of another person.
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Activities: what you might do in a day

People in this career often do these activities:

  • Distribute promotional literature or samples to customers.
  • Maintain records of sales or other business transactions.
  • Sell products or services.
  • Clean work areas.
  • Explain technical product or service information to customers.
  • Demonstrate products to consumers.
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This page includes data from:

O*NET OnLine Career data: O*NET 24.3 Database by the U.S. Department of Labor, Employment and Training Administration (“USDOL/ETA”). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA

Occupation statistics: USDOL U.S. Bureau of Labor Statistics Occupational Employment Statistics

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