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#1

#1 Best College for Marketing Research in the U.S.

Michigan State University
East Lansing, MI

Every year, Michigan State University awards around 497 degrees to those majoring in Biology/Biological Sciences, General, the school’s most popular major. Other frequently pursued majors include Psychology, General, Advertising, Computer and Information Sciences, and General....view more

Acceptance Rate

85%

Annual Degrees Awarded

74

SAT Score

1,120–1,330

Median Starting Salary

$59,986

#2

#2 Best College for Marketing Research in the U.S.

Texas Tech University
Lubbock, TX

At Texas Tech University, the three most popular college majors students study are Business Administration and Management, General, Psychology, General, Family and Consumer Sciences/Human Sciences, and General....view more

Acceptance Rate

73%

Annual Degrees Awarded

23

SAT Score

1,110–1,290

Median Starting Salary

$57,204

#3

#3 Best College for Marketing Research in the U.S.

University of Pittsburgh-Pittsburgh Campus
Pittsburgh, PA

Annually, the University of Pittsburgh-Pittsburgh Campus grants around 446 degrees to those studying Research and Experimental Psychology, Other, the institution’s most popular major....view more

Acceptance Rate

58%

Annual Degrees Awarded

7

SAT Score

1,300–1,460

Median Starting Salary

$59,565

#4

#4 Best College for Marketing Research in the U.S.

Texas State University
San Marcos, TX

Each year, Texas State University awards around 502 degrees to those studying Psychology, General, the institution’s most popular major. Other frequently pursued majors include Business Administration and Management, General, Kinesiology and Exercise Science, and Criminal Justice/Safety Studies....view more

Acceptance Rate

89%

Annual Degrees Awarded

10

SAT Score

990–1,210

Median Starting Salary

$57,472

#5

#5 Best College for Marketing Research in the U.S.

Southern Illinois University-Edwardsville
Edwardsville, IL

Annually, Southern Illinois University-Edwardsville awards about 470 degrees to students studying Registered Nursing/Registered Nurse, which is the institution’s most popular major....view more

Acceptance Rate

97%

Annual Degrees Awarded

7

SAT Score

930–1,160

Median Starting Salary

$57,828

#6

#6 Best College for Marketing Research in the U.S.

Temple University
Philadelphia, PA

Each year, Temple University grants around 355 degrees to students majoring in Psychology, General, the school’s most popular major. Other often-pursued majors include Biology/Biological Sciences, General, Marketing/Marketing Management, General, Finance, and General....view more

Acceptance Rate

80%

Annual Degrees Awarded

3

SAT Score

1,130–1,370

Median Starting Salary

$60,722

#7

#7 Best College for Marketing Research in the U.S.

Saint Peter's University
Jersey City, NJ

At Saint Peter's University, the most popular majors students pursue are Psychology, General, Business Administration and Management, General, and Registered Nursing/Registered Nurse. In fact, Saint Peter's University awards 60 degrees per year to graduating Psychology, General students....view more

Acceptance Rate

91%

Annual Degrees Awarded

1

SAT Score

970–1,170

Median Starting Salary

$56,473

#8

#8 Best College for Marketing Research in the U.S.

The University of Texas at Arlington
Arlington, TX

Each year, The University of Texas at Arlington awards around 2652 degrees to students majoring in Registered Nursing/Registered Nurse, which is the institution’s most popular major....view more

Acceptance Rate

81%

Annual Degrees Awarded

7

SAT Score

1,020–1,240

Median Starting Salary

$55,535

*The estimated net prices above are College Raptor’s estimate. Please contact the college financial aid office for actual net cost figures.

About Marketing Research

Marketing Research programs prepare individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.

Students who are interested in Marketing Research can study up to a Postbaccalaureate certificate. Right now, 221 students earn a some level of degree in Marketing Research around the United States each year. More students earn a degree in Marketing Research in Michigan compared to any other state. The average starting salary for a graduate with a bachelor's degree in Marketing Research is $40,600.

Popularity of Marketing Research Degrees in the U.S.
This heat map represents the states that have the highest percent of Marketing Research degrees compared to all other degrees awarded in that state.
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Careers

The highest paying job for Marketing Research majors is Marketing Managers. But, another thing to consider is how much demand there is for certain positions. A career that is in high need that a degree in Marketing Research can prepare you for is Market Research Analysts and Marketing Specialists.

Top Paying Careers

These are the highest paying careers for Marketing Research majors.

Most In-Demand Careers

These are the careers in highest demand for Marketing Research majors.

Student Demographics

Total Students
132
Female Students
91 (68%)
Male Students
41 (31%)

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