What do they do?

Plan, organize, and conduct long-distance travel, tours, and expeditions for individuals and groups.

Also known as:

Cruise Counselor, Guide, Naturalist Guide, Raft Guide, River Guide, Tour Coordinator, Tour Escort, Tour Manager, Tour Operations Specialist, Tour Operator, Travel Consultant, Whitewater Rafting Guide

Projected Growth Rate

Employment of Travel Guides is projected to show little or no change from 2020 to 2030.

Projected Employment in VA

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    Job Openings

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Typical College Majors

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People in this career often have these skills:

  • Service Orientation - Actively looking for ways to help people.
  • Speaking - Talking to others to convey information effectively.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Coordination - Adjusting actions in relation to others' actions.
  • Persuasion - Persuading others to change their minds or behavior.

People in this career often know a lot about:

  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

People in this career often have talent in:

  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Speech Recognition - The ability to identify and understand the speech of another person.
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
  • Near Vision - The ability to see details at close range (within a few feet of the observer).

People in this career often do these activities:

  • Explain regulations, policies, or procedures.
  • Guide patrons on tours.
  • Provide attraction or event information to patrons.
  • Drive vehicles to transport patrons.
  • Arrange services or reservations for patrons.
  • Organize recreational activities or events.
  • Resolve customer complaints or problems.
  • Sell products or services.
  • Assist individuals with special needs.
  • Maintain financial or account records.
  • Manage budgets for personal services operations.
  • Evaluate program effectiveness.
  • Report information to managers or other personnel.
  • Monitor availability of equipment or supplies.
  • Demonstrate activity techniques or equipment use.
  • Prepare foods or meals.
  • Administer first aid.

This page includes data from:

O*NET OnLine Career data: O*NET 28.1 Database by the U.S. Department of Labor, Employment and Training Administration (“USDOL/ETA”). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA

U.S. Bureau of Labor Statistics Logo Occupation statistics: USDOL U.S. Bureau of Labor Statistics Occupational Employment Statistics

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