What do they do?

Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.

Also known as:

Car Salesman, Car Salesperson, Customer Assistant, Design Consultant, Retail Salesperson, Sales Associate, Sales Clerk, Sales Consultant, Sales Person, Sales Professional, Sales Representative, Sales Specialist, Salesman, Salesperson

Typical Wages

Projected Growth Rate

Employment of Retail Salespersons is projected to grow 4 percent from 2020 to 2030, more slowly than average compared to all occupations.

Projected Employment in VA

No Data Available
  • 4.9%


    Ranks #43 in job growth rate

    Job Openings

    Ranks #16 in net job growth

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Education Level

Percent of workers in this field with these degrees:

  • Doctorate or Professional Degree  (1%)
  • Master's degree  (4%)
  • Bachelor's degree  (22%)
  • Associate's degree  (10%)
  • Some college, no degree  (27%)
  • High school diploma equivalent  (30%)
  • Less than high school diploma  (6%)

People in this career often have these skills:

  • Persuasion - Persuading others to change their minds or behavior.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking - Talking to others to convey information effectively.
  • Service Orientation - Actively looking for ways to help people.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Negotiation - Bringing others together and trying to reconcile differences.

People in this career often know a lot about:

  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

People in this career often have talent in:

  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Speech Recognition - The ability to identify and understand the speech of another person.
  • Speech Clarity - The ability to speak clearly so others can understand you.

People in this career often do these activities:

  • Gather customer or product information to determine customer needs.
  • Greet customers, patrons, or visitors.
  • Recommend products or services to customers.
  • Maintain records of sales or other business transactions.
  • Calculate costs of goods or services.
  • Process sales or other transactions.
  • Set up merchandise displays.
  • Answer customer questions about goods or services.
  • Review laws or regulations to maintain professional knowledge.
  • Reconcile records of sales or other financial transactions.
  • Prepare sales or other contracts.
  • Demonstrate products to consumers.
  • Explain technical product or service information to customers.
  • Advise customers on the use of products or services.
  • Purchase stocks of merchandise or supplies.
  • Monitor inventories of products or materials.
  • Estimate costs or terms of sales.
  • Package materials or products.
  • Assist customers with product selection.
  • Monitor work areas to provide security.
  • Sell products or services.
  • Arrange delivery of goods or services.
  • Clean work areas.
  • Arrange services or reservations for patrons.

This page includes data from:

O*NET OnLine Career data: O*NET 28.2 Database by the U.S. Department of Labor, Employment and Training Administration (“USDOL/ETA”). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA

U.S. Bureau of Labor Statistics Logo Occupation statistics: USDOL U.S. Bureau of Labor Statistics Occupational Employment Statistics

careeronestop logo Videos: CareerOneStop, USDOL/ETA and the Minnesota Department of Employment & Economic Development

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