Public Relations, Advertising, and Applied Communication

A general program that focuses on organizational communication, public relations, and advertising; and that prepares individuals to function in a wide range of public and private sector positions requiring the skills of persuasive communication. Includes instruction in communications, public relations, and advertising theory; principles and techniques of persuasion; message/image design; marketing strategy; professional writing; public speaking and multi-media presentation skills; digital communications; and applied research.

Students majoring in Public Relations, Advertising, and Applied Communication can earn up to a Masters degree. On average, 61% percent of women and 39% percent of men make up the degrees awarded across all college campuses. Out of all the US states, Wisconsin is where degrees in Public Relations, Advertising, and Applied Communication are most popular. The Median Starting Salary for a graduate with a bachelor's degree in Public Relations, Advertising, and Applied Communication is $41,400.