A degree in marketing can open doors to a wide array of exciting careers in almost every industry, from food manufacturing to information technology. Whether your strength lies in sales and marketing, brand management, or public relations, you will have plenty of options to choose from with a marketing degree. Regardless of the exact path you choose to follow, working in marketing requires strong communication and interpersonal skills.
Below are just some of many career choices open to you if you choose marketing as your major.
One of the most common paths that most marketing majors pursue is in sales. Sales representatives are often the face of the company. They interact directly with prospective and loyal customers to recommend products, resolve issues, answer questions, and provide ongoing support.
Depending on the industry and the company you are employed by, you may spend a major portion of your workday working in the office or outdoors. There are several advancement opportunities into management roles.
Working in brand development and management is an excellent choice for marketing majors. Brand managers are in great demand today with an increasing number of companies recognizing the importance of developing a strong brand.
Working in brand development and management is an excellent choice for marketing majors. Brand managers are in great demand today with an increasing number of companies recognizing the importance of developing a strong brand. The primary responsibility of a brand manager is to oversee all aspects of developing a specific brand category and its associated products, from conducting extensive market research to product creation and developing effective sales and advertising strategies.
Advertising is a popular option for marketing majors who are looking for a more creative career path. This is a very diverse field, ranging from digital advertising and art direction to account management, and copywriting. The salaries are highly competitive too.
A degree in marketing will equip you will all the skills and knowledge you need to work as a marketing manager. A marketing manager’s exact tasks may vary from one company to another. In general, they identify and create customized marketing strategies after evaluating a host of factors. In most organizations, they collaborate with advertising or promotion managers to come up with an effective marketing strategy to support the company’s products or services.
Business Intelligence Analyst
This is an excellent career path for a marketing major with strong analytical skills. Business intelligence analysts spend most of their time on the job studying and analyzing competitive market strategies, reviewing related market trends, and collecting business intelligence data from various sources.
Public Relations Specialist
Public relations specialists are responsible for creating and maintaining a favorable public image for the company they represent. They prepare information to be released to the media, respond to information requests from the media, draft speeches for the client, develop and carry out fundraising campaigns, and arrange strategic interviews for the company’s top executives.
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