Public Relations/Image Management

A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.

While Public Relations/Image Management has degrees up to the Postbaccalaureate certificate, most students study towards a Bachelors degree. Students major in Public Relations/Image Management all around the US, though the major at the Associates degree level sees the most graduates in Florida. The average annual income for an undergraduate degree in Public Relations/Image Management is $41,400.