What do they do?

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

Also known as:

Brand Ambassador, Demo Specialist (Demonstration Specialist), Demonstrator, Event Specialist, Field Merchandiser, Food Demonstrator, In Store Demonstrator, Merchandiser, Product Ambassador, Product Demonstrator

Typical Wages

Projected Growth Rate

Employment of Demonstrators and Product Promoters is projected to Decline 4 percent from 2020 to 2030

Projected Employment in OH

No Data Available
  • -4.5%

    Change

    Ranks #47 in job growth rate
    340

    Job Openings

    Ranks #14 in net job growth

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Education Level

Percent of workers in this field with these degrees:

  • Doctorate or Professional Degree  (1%)
  • Master's degree  (5%)
  • Bachelor's degree  (19%)
  • Associate's degree  (12%)
  • Some college, no degree  (26%)
  • High school diploma equivalent  (27%)
  • Less than high school diploma  (9%)

Typical College Majors

Most Popular Majors that prepare Demonstrators and Product Promoters

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People in this career often have these skills:

  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking - Talking to others to convey information effectively.
  • Persuasion - Persuading others to change their minds or behavior.

People in this career often know a lot about:

  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

People in this career often have talent in:

  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Speech Recognition - The ability to identify and understand the speech of another person.

People in this career often do these activities:

  • Distribute promotional literature or samples to customers.
  • Maintain records of sales or other business transactions.
  • Sell products or services.
  • Clean work areas.
  • Explain technical product or service information to customers.
  • Demonstrate products to consumers.
  • Record sales or transactions data.
  • Recommend products or services to customers.
  • Study product information to acquire professional knowledge.
  • Set up merchandise displays.
  • Identify potential customers.
  • Answer customer questions about goods or services.
  • Gather customer or product information to determine customer needs.
  • Advise customers on the use of products or services.
  • Develop content for sales presentations or other materials.
  • Stock products or parts.
  • Deliver promotional presentations to current or prospective customers.
  • Train sales personnel.
  • Contact current or potential customers to promote products or services.
  • Model cosmetics, clothing, or accessories.

This page includes data from:

O*NET OnLine Career data: O*NET 28.1 Database by the U.S. Department of Labor, Employment and Training Administration (“USDOL/ETA”). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA

U.S. Bureau of Labor Statistics Logo Occupation statistics: USDOL U.S. Bureau of Labor Statistics Occupational Employment Statistics

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