Marketing Research programs prepare individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
Students who are interested in Marketing Research can study up to a Masters degree. Right now, 201 students earn a some level of degree in Marketing Research around the United States each year. More students earn a degree in Marketing Research in Oklahoma compared to any other state. The average starting salary for a graduate with a bachelor's degree in Marketing Research is $40,600.
If you’re interested in studying Marketing Research, then you should think about applying to Oklahoma State University-Main Campus! This institution awards approximately 3 degrees at the Post masters certificate level in Marketing Research every year.
The highest paying career for Marketing Research majors is Business Teachers, Postsecondary. But, something else to think about is how much demand there is for certain careers. A career that is in high need that a degree in Marketing Research can prepare you for is Business Teachers, Postsecondary.