Marketing/Marketing Management, General

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Of the 88 Marketing/Marketing Management, General degrees granted each year at the Post masters certificate level, women make up 58% percent and men make up 42% percent of the field of study. Did you know that Iowa has more students being awarded a degree in Marketing/Marketing Management, General than any other state? In fact, Iowa granted 46 degrees last year! The average starting salary for a graduate with a bachelor's degree in Marketing/Marketing Management, General is $40,600.