Marketing/Marketing Management, General

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Of the 25 Marketing/Marketing Management, General degrees granted each year at the Doctors degree research scholarship level, women make up 60% percent and men make up 40% percent of the field of study. Did you know that Michigan has more students being awarded a degree in Marketing/Marketing Management, General than any other state? In fact, Michigan granted 6 degrees last year! The average starting salary for a graduate with a bachelor's degree in Marketing/Marketing Management, General is $40,600.