Public Relations and Fundraising Managers

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What do they do?

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Also known as:

Account Executive, Account Manager, Account Supervisor, Annual Giving Director, Business Development Director, Communications Director, Communications Manager, Community Relations Director, Development Director, Public Affairs Director, Public Information Officer, Public Relations Director (PR Director), Public Relations Manager (PR Manager), University Relations Director

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Projected Growth Rate

Employment of Public Relations and Fundraising Managers is projected to grow 7 percent from 2018 to 2028, about as fast as average compared to all occupations.

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Projected Employment

No Data Available

Projected Employment Rankings For All United States:

  • 7.9%

    Percent Change

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  • 7,800

    Annual Projected Job Openings

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Typical College Majors

Majors that prepare Public Relations and Fundraising Managers:

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★ Number of granted degrees for degree type, All, is listed after the major.

Education Level

  • Doctorate or Professional Degree (3.8%)
  • Master's degree (28.4%)
  • Bachelor's degree (56.3%)
  • Associate's degree (2.3%)
  • Some college, no degree (6.8%)
  • High school diploma equivalent (2%)
  • Less than high school diploma (0.4%)

Percent of workers in this field

Colleges that Prepare

Colleges with the most graduates that become Public Relations and Fundraising Managers:

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Best colleges for Public Relations and Fundraising Managers:

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Skills

People in this career often have these skills:

  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  • Speaking - Talking to others to convey information effectively.
  • Persuasion - Persuading others to change their minds or behavior.
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Knowledge

People in this career often know a lot about:

  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
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Abilities

People in this career often have talent in:

  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
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Activities: what you might do in a day

People in this career often do these activities:

  • Develop organizational goals or objectives.
  • Develop organizational policies or programs.
  • Direct financial operations.
  • Develop marketing plans or strategies.
  • Present information to the public.
  • Develop promotional materials.
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This page includes data from:

O*NET OnLine Career data: O*NET 24.3 Database by the U.S. Department of Labor, Employment and Training Administration (“USDOL/ETA”). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA

Occupation statistics: USDOL U.S. Bureau of Labor Statistics Occupational Employment Statistics

careeronestop logo Videos: CareerOneStop, USDOL/ETA and the Minnesota Department of Employment & Economic Development

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