There are about as many different fashion styles as there are people under the sun. Fashion merchandising professionals work hard to get the latest trends into the stores for consumers. Leading professionals create and maintain clothing and jewelry lines, study and innovate styles, and work hard to advertise and sell their creations. Students who apply to this major will learn about color matching, textiles, and marketing strategies.
Fashion merchandising is a major where the experiences are just as important as the course work. Focusing on marketing, mathematics, and of course design, classes include: retail management, history of fashion, merchandising mathematics, advertising, psychology, design, and textiles. Students will also attend fashion shows, create works of their own, listen to guest speakers, and likely intern at a fashion company. Those drawn towards fashion merchandising tend to be creative, fashionable, enjoy window shopping, are good with numbers, and think outside the box.
Within the fashion industry there are many positions to fill. Graduates can pursue careers such as: fashion director/coordinator, marketing manager, merchandiser, and designer, among others. Fashion merchandising professionals clothe the multitude of different people in the world, and they do it with style.
Fashion Merchandising fun fact: In 1933, Lacoste’s embroidered crocodile became the first designer logo.
Flickr user m01229
The average starting salary for a graduate with a bachelor's degree in Fashion Merchandising is $41,200